12555 Andrew Lane · A Strategic Marketing Plan · Damian Forrester
A Strategic Marketing Plan · 12555 Andrew Lane, Molt, MT

A Plan Worthy of One-of-One.

A non-comp valuation framework and global marketing strategy for a property the local MLS cannot price — built for the buyer who values utility, scarcity, and replacement cost over local averages.

Property20 acres · 3,200 sqft · Guest House · Workshop
Asset Class$2.5M+ Strategic Estate
Target MarketsCA · TX · WA · Out-of-State HNW
Schedule a Working Session Download the Plan (PDF)
The Diagnosis

Comp-based agents will undersell this property.

A 20-acre, multi-structure, fully-improved equestrian estate cannot be valued by pulling 3-bedroom comps off the local MLS. That methodology mathematically caps the outcome. The Zestimate is $683,500. The replacement cost exceeds $3M. The gap between those numbers is exactly where the wrong agent costs you a million dollars.

01

Position

Reframe the asset as a strategic, scarcity-driven holding — not a regional residential listing. Lead with story, scarcity, and replacement cost. Build a defensible price thesis that survives appraisal scrutiny.

02

Produce

Cinema-grade visual asset library: cinematic film, twilight architectural photography, FAA drone, Matterport 3D, custom microsite, print lookbook. The property is the product. The product needs a campaign, not a flyer.

03

Place

The eXp Luxury Collection platform syndicates to Wall Street Journal, Robb Report, Mansion Global, JamesEdition, Barron's, and 90+ international portals. We layer geo-targeted paid campaigns into HNW corridors in California, Texas, and Washington on top of that distribution.

04

Pursue

Outbound, broker-to-broker outreach to top luxury teams in target markets. 1031 networks, family offices, lifestyle investors added from day one. We don't wait for the buyer to find us — we go get them.

Standard agents pull comps. We build a thesis — replacement cost, income utility, lifestyle scarcity, and triangulated comps — then ladder the marketing message to whichever delivers the strongest narrative for the eventual buyer.
The Distribution Engine

Your home, in front of every buyer who matters.

The eXp Luxury Collection feed is the institutional muscle behind every listing — published to the most influential business and lifestyle media on earth, and translated into dozens of languages across 70+ international markets. The full media package is included in the strategic plan PDF.

Wall Street Journal
42.4M Readers
Robb Report
$2.75M Avg Net Worth
Mansion Global
2.3M Monthly Users
Barron's
99% Decision-Makers
JamesEdition
120 Countries
Unique Homes
80+ Countries
MarketWatch
40M+ Monthly
HAVEN
$175K Avg Income
UPMKT & 90+ Intl.
70+ Markets
Why This Plan Will Execute

I have already sold the buyer you're looking for.

A marketing plan is a hypothesis until it's tested against a real luxury transaction. Below: a sample of recent closings — the same out-of-state, lifestyle-driven, utility-led buyer this property requires.

$14.2M
Whitefish
Estate Sale
$18M+
Same-Owner
Portfolio Closed
8 mo.
First Sale
to Final Close
20+
Years in
Montana Real Estate
  • 307 Northern Lights Dr · Whitefish14,842 sqft · 1.34 ac$14,200,000Whitefish Mountain Resort · ski-in, ski-out
  • 1631 Middle Burnt Fork Rd · StevensvilleThe Creek House · 12.19 ac$1,900,000Same-owner referral · custom log estate
  • 1665 S Burnt Fork Rd · StevensvilleEstate · 18.55 ac$1,200,000Same-owner referral
  • 1632 Middle Burnt Fork Rd · StevensvilleConference House · 3.54 ac$1,100,000Same-owner referral · venue utility
  • 6565 Cold Stone Ln · Billings (NW)7,995 sqft · 4.84 ac$1,975,000Direct comparable buyer profile
  • 5630 Woodgate Dr · Billings (West)5,336 sqft · 6 ac · equestrian$1,449,000Most recent · acreage + utility play
Damian Forrester
Why Forrester

A founding broker. A luxury operator. A Montanan.

I founded eXp Realty Montana in 2016 and grew it into the state's largest brokerage. I currently serve as Montana's commercial broker for eXp and lead the Forrester Group Real Estate team. I am the first Black realtor and broker in Montana — a distinction that matters here only because it reflects an operating philosophy: I have spent two decades doing things differently in a market that doesn't expect it.

I sold the $14.2M Whitefish Mountain estate at 307 Northern Lights Drive. That single transaction generated three additional same-owner closings in the following eight months — each over $1M. That outcome is not luck. It is the result of treating a luxury seller as a long-term relationship and a luxury buyer as a high-value research project.

Credentials

  • CLHMS — Certified Luxury Home Marketing Specialist
  • CRS, GRI, ePro, AHWD, SRS, ABR
  • Founding Broker, eXp Realty Montana
  • State Commercial Broker, eXp Realty
  • U.S. Marine Corps Veteran (8 years)

Networks

  • eXp Luxury Collection · 25+ countries
  • 90,000+ agent global referral engine
  • Co-Chair, Black eXp Network (B.E.N.)
  • Patriot Promise Project — veterans
  • Active Billings Association of Realtors
Next Step

Let's discuss your number, your timeline, and your real walk-away.

A 30-minute working session. You get a written non-comp valuation memo, a buyer-pool sizing for your three target markets, and a candid view on what this property should sell for — whether or not we end up working together.

Schedule a Working Session Download the Full Plan (PDF)